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The dilemma between marketers as to identifying the right type of marketing technique for their organizations continues to persist even in 2021. However, with a significant number of companies opting for attractive ads over high-quality content, inbound marketing is gradually coming to a screeching halt, according to some experts. However, the situation isn’t entirely resonating with that of the predictions. With competition elevating in every sector, organizations that satisfy customers get to live another day. This situation put forth an obvious question — Is Inbound Marketing dead?

This blog is curated to solve this ultimate doubt among marketers. The blog…

According to a report by Hubspot, 70% of the marketers in organizations/startups are actively investing in Content Marketing. In today’s where businesses face neck-to-neck competition, the need to stand apart and reach out to the audience more effectively has propelled Content Marketing as an efficient strategy among marketers. But, what is Content Marketing? Is it just creating blog posts and expecting traffic to your site? If you think so, explore more to understand the vast scope of Content Marketing.

This blog provides you with quality insights on inbound marketing strategies and examples, paving the way for you to craft a…

“Content Marketing is the gap between what brands produce and what customers actually want.” — Michael Brenner.

Wondering how a Content Marketing agency can help you comprehensively in elevating your business proceedings?

Here are the top 5 reasons to produce compelling content for your customers.

The digital wave has made it easier for businesses to transcend boundaries and establish an everlasting connection with the customers. With this added advantage, there arises a need for businesses to stay ahead of their rivals and enhance visibility. While outbound marketing strategies like advertisements, cold calling, etc., are easily affordable, their effectiveness becomes a…


Enterprises today are moving their workloads to the cloud at breakneck speed. As per the latest statistics, there has been an exponential growth in the cloud services industry. Estimated at around $24.65 billion in 2010, it has already crossed $100 billion in 2020 and is expected to reach $150 billion by the end of 2021.

Some statistics to consider:

  • By 2021, an astounding 83% of enterprise workload will be housed in the cloud. (Source: Logic Monitor/Forbes).
  • 67% of enterprise IT infrastructure and software will be cloud-based by the end of 2021. (Source: Forbes)
  • Over 80% of the enterprises have reported…

Blog / By / November 12, 2020

The age-old notion of marketing through pushy, invasive advertisements has taken a back seat. Efficient marketers, both B2B and B2C, know that customers today are looking for more than just good products. They’re looking for information and guidance. They’re looking to build a relationship with the brands they purchase from. And if your marketing efforts aren’t directed towards helping your audience, then your company might never realize its full potential. The best way to build a lasting relationship with your audience is through content. …

An illustration of a laptop displaying the title of the article.

Content Marketing can be a daunting activity, especially when you do not have the right set of resources. With digitization making this marketing strategy inevitable, it is high time you make the best use of various tools out there. Having said that, there are unlimited resources on the Internet. The filtering, a.k.a, the funneling process of choosing the best Content Marketing Tools is highly significant and indispensable.

This blog is curated to help you with the top-performing tools that can help you elevate your site’s traffic in the shortest possible time and achieve your end-results without any hassle. With nearly…

Various products depicting the importance of brand value

Today’s customers demand more than great products or useful services. They demand memorable experiences and tangible value. Content is a powerful way for your brand to deliver these experiences and value. Engaging digital content in particular can boost your brand’s visibility and expand your fan base — whether it’s blog articles on your own website, or thought leadership articles on third-party websites. However, it’s not easy to create original, well-researched articles that are both reader- and search engine-friendly. This is where specialized article writing services can be a game-changer for your brand.

Boasting a growing stable of professional and reliable…

We all know how powerful branding can be. Coca Cola, McDonald’s, Walmart are just a few names that built a brand so strong, people started associating entire industry sectors with their names.

For instance, we don’t ask for glue anymore. We ask for Fevicol.

We don’t ask for mineral water. We ask for Bisleri.

Building a solid brand from the ground up can lead to stellar results. People will remember your brand and relate to it emotionally.

Companies, especially startups, often confuse branding to be a simple exercise of logo design. But it’s so much more than that. …

There are over 1 billion websites on the Internet today. And it’s not done yet! But even in this ever-expanding digital universe, it’s an accepted fact that a website is a vital element in any organisation’s business toolkit. But how can your organization’s website create a unique space among the billion others currently jostling for prominence? The secret ingredient: great content. And to create great website content — content that attracts, persuades, educates, informs and impresses — a specialized website content writer is absolutely critical.

What does a website content writer do?

This sounds like a “Duh!” kind of question, but the answer is a bit more…


Co-founder at Inscriberz — Specialists in B2B content for technology companies

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