The enforced lockdown during the pandemic created a trampoline that propelled ecommerce businesses and skyrocketed online sales. Your customers, cooped up in their houses, had no choice but to shop online. The Novel Coronavirus dramatically changed people’s shopping behaviour due to social distancing and self-quarantine efforts. …

Brand perception has become indispensable for organizations in today’s highly competitive market space. Marketers need to comprehensively understand brand perception to end the struggle of acquiring new customers and satisfying existing ones. With advancements in technology, customers have ample choice when it comes to brands. …

The exponential growth of smartphones has paved the way for a revolution across various industries. This smartphone ecosystem is catapulting what television did in the early 2000s, with the numbers currently standing at 3.8 billion smartphone users. Just so you know, 3.5 billion people are active in social media. If…

Today, social media is acting as a pivotal bridge between brands and customers. The mere fact that there are nearly 3.5 billion smartphone users in 2020 explains the vast and yet unexplored playground of social media marketing. …

If you’re a digital marketer of the 21st century, you’ll inevitably find yourself in a dilemma when choosing the best marketing strategy — inbound marketing or outbound marketing. While both these techniques have their fair shares of pros and cons, it entirely depends on skilled marketers to assess the situation…

The dilemma between marketers as to identifying the right type of marketing technique for their organizations continues to persist even in 2021. However, with a significant number of companies opting for attractive ads over high-quality content, inbound marketing is gradually coming to a screeching halt, according to some experts. However…

According to a report by Hubspot, 70% of the marketers in organizations/startups are actively investing in Content Marketing. In today’s where businesses face neck-to-neck competition, the need to stand apart and reach out to the audience more effectively has propelled Content Marketing as an efficient strategy among marketers. But, what…

“Content Marketing is the gap between what brands produce and what customers actually want.” — Michael Brenner. Wondering how a Content Marketing agency can help you comprehensively in elevating your business proceedings? Here are the top 5 reasons to produce compelling content for your customers. The digital wave has made…

Introduction — Enterprises today are moving their workloads to the cloud at breakneck speed. As per the latest statistics, there has been an exponential growth in the cloud services industry. Estimated at around $24.65 …